An informative, mentoring, Workshop
June 28, 2014
Huntington Beach, California
1:30pm – 6:30pm
Yes! It is possible to turn your passion for photography into a full time job. I am just a girl who had a camera accidentally fall into my hands and discovered a passion stronger than anything I had known. Today I am successfully working as a full time photographer, but not without many years of hard work, drive, and commitment to keep going through a lot of mistakes, frustrations, and failures.
The business and marketing side of photography was my biggest challenge, as it is for most photographers, but it is the main difference in doing this professionally or for passion. Being a professional photographer does not mean you have more talent and take better images than others, it means you have the skills to market and run a business.
There are numerous workshops offered to improve your shooting and post processing skills, but there seems to be a lack of workshops that focus on the marketing and business side of photography. Perhaps it is because it is such a left brain topic for us creative souls and not nearly as fun as taking photographs. That is why I am mixing it with a private wine tasting where we can hangout and talk about the fun side of photography.
Finding a mentor can also be a challenge and is why I decided to offer this small informative workshop to help answer some of the difficult questions emerging and beginning photographers have about setting up a successful photography business.
The perception is that the lifestyle of a photographer is always exciting and filled with travel to exotic places, but the reality is that at least 80% of a photographer’s time is spent on business and marketing and figuring it all out by trial and error. Having the wisdom of what is involved in running a photography business will allow you to make wise decisions on your own path.
The goal of this workshop is to help you define a focus in your photography, distinguish yourself from the crowd, and to give you the tools you need to transition your passion into a successful business. Throughout this informative workshop I will share my story, experiences, failures and success in making the transition from a successful career in the fashion industry to a full time photographer. I will share some of the things no one really tells you that could have made my path just a little easier. I will also give inspiration on how to get through the hurdles to keep moving forward when it seems impossible.
Business Topics
- The importance of finding a focus in your photography business
- Creating income diversification
- Branding- why it is important
- Building a team as a solo photographer
- Collaboration, cross-marketing, community workspaces
- The importance of social media
- How to maximize your blog and social media post
- Networking in person, where to do it and why it is important
- The stagey in having your work reviewed beyond the obvious.
- When and why to enter a contest that will build credibility
- Getting published
- How to leverage every success
- How to stay inspired to get through the tough times
- The advantages of Semi-pro vs pro
- Bookkeeping, taxes, 1099, releases
Photography Topics
- Creating compelling images that set you apart
- Group Image review- 3-5 images from your portfolio
Directly after an afternoon of wisdom we will relax and enjoy a one-hour private wine tasting of handcrafted, artisan wines giving us time to network and further discuss the business and passion of photography. This is included in the workshop.
The class size will be kept to just 16 participants so there will be plenty of time to answer questions throughout the afternoon. There are many restaurants in the area where some of the group may want to continue socializing over dinner (not included in the workshop).
The cost of this informative afternoon followed by a private wine tasting is only $85.00
Refund Policy – if you cancel 31 days prior to the date of the workshop, you will receive a refund minus a $20.00 processing fee. No refunds will be given for cancelations within 30 days of the workshop.